Privacy Policy

You are welcome to register an Eroc account, access our web pages or use our products or services! Before you access our web pages, and experience or use our products or services, please carefully read and understand this User Agreement (the “Agreement”). Once you check the box which indicates that you have agreed to the contents of this Agreement, and click the “Sign Up” button, or continue to access our web pages and use our products or services, you will be deemed to have read and accepted this Agreement, and this Agreement will be legally binding and constitute a legal document which regulates the rights and obligations between you and Eroc Commerce (Shenzhen) Co., Ltd. and its affiliated companies (hereinafter referred to as “Eroc or “we” or “us”) when you use our products or services. This Agreement shall apply to only Eroc’s website, community and other products and services, which display or are linked to this Agreement.

1. This Privacy Policy explains how Shenzhen Erochome Commerce Co., Ltd., along with its affiliates (referred to as we, us or Erochome), collects, uses, discloses, transfers, stores and protects your personal information and what corresponding rights you have in relation to the processing of personal information. Personal information refers to any information related to an identified or identifiable natural person or household.
2. This Privacy Policy concerns the following information that we collect about you:
(A) Information we receive through our website at;
(B) Information we receive through our products (such as mobile devices);
(C) Information we receive through our support services, mobile applications or platforms.
3. If this Privacy Policy does not cover certain scenarios where we use your personal information, we will explain these to you separately.

1. For many of the products or services that we provide, we are likely to ask you to provide personal information. If you do not provide the relevant information, we may not be able to provide you with our products or services or respond to any queries you may have. For example, you may not be able to purchase a Erochome product, our call center may not be able to reach out to you and provide you with pre-sales or after-sales services, and you may not be able to download or update software and/or mobile applications.
2. The information you provide helps us design, update and improve our products and services, and provide marketing and promotional information to you. We may combine your personal information with other information we collect to better understand your needs.
3. In relation to our website, products and service, we will collect and process the following personal information about you: (1) information you provide to us directly; (2) information that we collect or generate when you use our products or services; and (3) information about you which we obtain from third parties.

(A) Personal information directly provided by you. This includes (by way of a non-exhaustive list) the following information.
(1) When you register an account with our website or products, or purchase a Erochome product, we may require you to provide relevant personal information, such as your username and password, first and family name, gender, phone number, email address, mailing address, zip/postal code, region, country delivery details, method of payment, bank account details, billing address, and other financial information.
(2) When you call our customer service centre for assistance, we may require you to provide your name, phone number, product information, delivery time, contact and communication records.
(3) If you participate in one of Erochome’ offline product experience events, we may collect your personal information such as your name, gender, email address, and phone number.
(4) When you register an account or use the services on Erochome’ Community platform, you may be required to provide your personal information such as your username and password, profile picture, country or region, email address, phone number, gender, date of birth, social media accounts, delivery details, or mobile device details. If you attend the events held on Erochome Community such as Shot On Erochome event, you may provide your photos or other personal information to us.
(5) We may ask you to provide personal information under other circumstances, such as when you participate in promotional or marketing activities organised by us, participate in an online survey.
(6) When you choose to share information on our website which may be considered personal information.
(7) Personal information you post on Erochome’ Community platform, such as photos.
(B) Information that we collect or generate when you use Erochome products or services. This includes (by way of a non-exhaustive list) the following information:
(1) Device information: such as the device name and model, device ID (such as IMEI and serial number), operating system version, language settings, time zone, information of telecom operator (such as operator name, MCC/MNC), log information (such as system error log).
(2) The type and version of browser used when you login to our website, resolution, website operating elements, IP address, web browsing information, users’ behavior and preference, statistical data (such as how many times you use the app or login to our website) what sites you visited, any documents downloaded, security incidents, prevention measures taken by the gateway, and other basic system/device information.
(3) Any information regarding the products or services purchased and/or used on our website and our interactions with you.
(4) A file with your contact history to be used for enquiry purposes so that we may ensure that you are satisfied with the products or services which we have provided to you.
(5) Location information such as the country information displayed by the telecom carrier code you use, the GPS signal of your mobile device, information about WIFI access points. We may collect your GPS location information if you use location-based apps such as maps, navigation and weather service apps. You can turn off the location sharing service of your devices to stop sharing your device’s location information.
(6) Call information: when you use the instant voice translation function on your device and/or if the other person to whom you are talking has turned on the translation function, your personal information may be captured by us as part of translating the call information. Such information will be sent to a third party for translation and not be stored by us. In such a case, the service provider may receive and store your voice information; we in no manner control the privacy or security practices followed by such third parties and you are thus recommended to check privacy policies of such third parties to understand how they use your information. We will seek your separate consent to the use of your personal data for the purpose of the instant voice translation function when you try to turn on the function on your Erochome device. You may withdraw your consent at any time. If the other person to whom you are talking has enabled this translation, but you do not agree to your information being processed as part of the instant translation function, you can ask the other person to switch off the function or hang up the video call at any time. If you don’t consent or withdraw your consent to the use of your personal data, you will not be able to use the instant translation function.
(C)Information about you which we obtain from third parties. This includes (by way of a non-exhaustive list) the following information.
(1) Social media networks. For example, when you use a third party account (such as Facebook or Google) to register for an account with Erochome or log in to our website, we will obtain your account information (such as account ID, email address and profile picture) from these third parties.
(2) Other providers of products, services, website and apps.
(3) Other commercially or publicly available sources.

1. We may process your personal information in the following ways and for the following purposes.

(A) To keep our products and services secure and prevent crime and fraud. For example, we may use your personal information for authentication, security, fraud monitoring, in-depth threat analysis, archiving and backup purposes and for statistical monitoring and analysis of current attacks on devices and systems and for the on-going adaptation of the solutions provided in order to ensure the security of our products and services.
(B) To provide and maintain our products and services. We may use your personal information to allow you to use and access the functionality of our products and services. This includes using your information to process your orders, receive or deliver products, refund payments and provide after-sales maintenance.
(C) To contact you in relation to our products and services. We may use your personal information to understand your feedback and to communicate with you in order to provide you with services or information about our products. For example, if you post content on our website indicating that you have a complaint about a product or service, or need technical assistance, we will contact you to obtain further information and provide you with assistance.
(D) To improve our products and services or develop new ones. We may use your personal information to develop new features and functionality, to improve our operational system, software and interface design, we may use the error reports to improve security features, or we may adjust after-sales service network layout according to your location, language settings and other users’ preference. We will also undertake ongoing reviews and improvements of the information provided on our website to ensure it is user friendly and to prevent any potential disruptions or cyber attacks.
(E) To promote and personalise our products and services. We may use your personal information to better understand your needs and interests in order to personalise our products and provide you with more tailored services (such as our latest products, services and activities), or send you holiday greetings. We may require your consent for some of this marketing activity. In such cases where consent is required, we will only conduct the marketing activity if we have obtained your consent. You may choose to unsubscribe at any time if you do not wish to receive such information.
(F) To administer our business and to comply with legal obligations. We may use your personal information for the management and administration of our business (including administering and maintaining databases storing personal information) and in order to comply with and assess Erochome’ compliance with applicable laws, rules and regulations, and internal policies and procedures.
If we want to use your personal information for other purposes not covered by this Privacy Policy or if we want to use your personal information which was collected for a specific purpose other than the above, we tell you about that and ensure that the use of your personal information complies with the law and is consistent with this Privacy Policy.
2 We are allowed to use your personal information in these ways because of one or more of the following apply:
(A) we have obtained your consent;
(B) we need to do so in order to perform our contractual obligations with you;
(C) we have legal and regulatory obligations that we have to discharge; or
(D) the use of your personal information as described is necessary for our legitimate interests such as:
(1) allowing us to effectively and efficiently manage and administer the operation of our business;
(2) maintaining compliance with internal policies and procedures;
(3) monitoring the use of our copyrighted materials;
(4) direct marketing;
(5) managing our relationship with you;
(6) offering optimal, up-to-date security solutions for mobile devices and IT systems;
(7) obtaining further knowledge of current threats to network security; and
(8) we may need it in order to establish, exercise or defend our legal rights or for the purpose of legal proceedings.

1. We may disclose your personal information within the Erochome group of companies who will have appropriate confidentiality and security measures, at least as protective as those described in this Privacy Policy, to handle personal information. We only share necessary personal information subject to the purposes stated in this Privacy Policy.
2. We may also disclose your personal information outside of the Erochome group for the following purposes:

(A) to third party agents, service providers and contractors for the purposes of providing services to us. For example, the third party that provides the translation function or when you purchase our products through our online store, we will disclose your order information and delivery information to our authorised logistics service providers, and your payment information will be processed by payment service providers. In addition, we may disclose your information to Erochome’ accountants, professional advisors, IT and communications providers and debt collectors. We will disclose your personal information to such third parties only to the extent permitted by law and we require our service providers to process and protect your personal information in compliance with relevant cybersecurity laws, regulations and relevant industrial standards (such as PCI DSS and ISO 27001 certification);
(B) with our business partners. For example, this could include our partners who organise promotional or marketing activities organised. Personal information will only be transferred to a business partner who is contractually obliged to comply with appropriate data protection obligations and the relevant privacy and confidentiality legislation;
(C) as required by law, such as tax reporting requirements and disclosures to regulators or to comply with a subpoena or other legal proceedings, legal actions or government agencies, when the disclosure is necessary to establish, exercise or defend our rights or protect your safety or the safety of others, investigate fraud, or respond to a government request;
(D) if we sell our business or assets, in which case we may need to disclose your personal information to the prospective buyer for due diligence purposes;
(E) if we are acquired by a third party, in which case the personal information held by us about you will be disclosed to the third party buyer; and
(F) in the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personal information collected via our products and services to the buyer or the new entity.
3. Some of our marketing events and services may not be available for you since your personal information is required to identify your qualification to attend such events or receive such services. We do not sell your personal information to any third parties and guarantee the legitimate and fair use of user information only to the extent permitted by law.

1. You can opt-out of marketing messages we send you at any time by emailing us at or clicking on the “unsubscribe” link in the marketing e-mails we send you.

1. The length of time we will hold your personal information will vary and will be determined by the following criteria.

(A) The purpose for which Erochome is using it: we are required to retain the personal information for as long as is necessary to satisfy or meet the purpose for which it was obtained or any other legal purpose.
(B) Legal Obligations: laws or regulations may set a minimum period for which we must retain your personal information.

1. Our products and services are primarily designed for adults. We will not knowingly collect any personal information about children unless such information has been provided with parental or guardians’ consent, as required by applicable laws. Where the required parental or guardians’ consent has been provided, we will only use personal information relating to children as permitted by law.
2. We value the privacy protection of children and encourage parents to always play an active role in their child’s online experience.
3. If at any time a parent or a guardian has any question about or request relating to children’s personal information, they may contact us using the details set out in the “Contacting us” section.

Our website may contain links to third party sites which are not subject to the terms of this Privacy Policy. These third-party sites may have their own terms and conditions and privacy notices which you should review before using such sites. We are not responsible for the content of links or third party sites, your use of such third party sites is at your own risk.

1. We may update this Privacy Policy from time to time. If there is any material change to this Privacy Policy, we will notify you either by posting a notice on our website or by sending you an email notice or by other means permitted under applicable law. You will be able to see our current Privacy Policy along with its most recent revision date. The revised Privacy Policy will take effect from the date of publication.

2. You should review this Privacy Policy periodically. By continuing to use our website, our relevant products or services you will be deemed to have accepted to the changes or updates to this Privacy Policy. If you do not agree to such changes or updates, you should not use our website, products or services.

1. The “Do Not Track” (DNT) privacy preference is an option that may be made in your web browser allowing you to opt out of tracking by websites and online services. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not support DNT browser settings and do not currently participate in any DNT frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal information.

1.  If you would like further information on the collection, use, disclosure, transfer or processing of your personal information or the exercise of any of the rights listed above, please contact us as specified below.
Email address: